As a businessman, you can't escape being a salesman. We all have nasty experiences with sleazy salesmen. Being sold on something you don't need or something that doesn't work can leave a bad taste in our mouths for years.
So what do you do if you have bad experiences and you now see yourself being "that guy" that you remember from your bad run-ins with salesmen?
I share my experiences and a mental technique that I use when I find myself in that headspace where I doubt my moral stand as a salesman. I hope it helps you as it does me.